Недавно Casual Connect выложили на YouTube очередную порцию докладов. Докладов очень много и ни у кого нет времени ознакомиться с каждым их них.
Поэтому представляю вам подборку докладов, которые лично я посчитал интересными и стоящими внимания.
2. Mobile Game Monetization for Indies
So you have a small and passionate team that makes great games? Awesome! But if you live and breathe code, you might not want to spend hours researching the best practices on ways to make money out of your game. Martine will save you some time and walk you through the essential basics for every monetization strategy in this 20 minute session!
3. A Link to the Past: How to Benefit from Classic Game Design
Technology is moving rapidly. From the large-scale computers that could barely do simple calculations in the 70s, to everybody having supercomputers of the size of a credit card in their pockets today. In this session we will see how classic games can be used to inspire and help create new game concepts and ideas. We're going to look at a few successful copies of classic games, and then I'll show you how to take advantage of these classics and discover a wealth of great ideas in places you might have never thought of.
4. Sex, Drugs, and Reggae Music: How to Succeed (and Fail) at Crowdfunding
Making indie games isn't easy. With only a small team you have to manage to achieve the same feats that big and well-funded companies do. Oded Sharon brings in examples of success and failures from his 15-year career as an indie game developer including self publishing, Indie PR, team building and management. Crowdfunding ups and downs (from Leisure Suit Larry to Bolt Riley) will be discussed, along with general life advice aimed at Indie game developers.
5. Tips for Being a Successful Game Audio Creator
This session will be filled to the brim with valuable creative, administrative, organizational, educational, sanity-saving, enriching and interpersonal nuggets straight from the mouths and hearts of experienced game audio professionals. Appropriate and useful for both up-and-coming freelance musicians and full-fledged composers and sound designers. Focused on success as a contractor / external solution rather than internal game audio positions.
6. Determining Everything About Your Game is Impossible — How Devs Deal With It
Putting years of unpaid work in a new design and a technologically ambitious game for a niche market looks like a mistake. Nevertheless, teams try, and only certain studios succeed. The link between the dev team and their game, including its marketing, is strong. Especially for indies. Based on Abbey Games' experience with Reus, we'll explore how personalities in a dev team define the process that defines the game.
7. Making the Right Game
The most important decision a developer makes is what game to make. These days that means sorting through a dizzying array of options for platform (mobile, browser, PC/Steam, console) and business model (free, free-to-play, paid) along with choosing a genre and designing mechanics. This session walks through the pros, the cons, and the fundamental economics of these choices and how they interact so you can make the right decisions for your team.
8. Challenge of Game Discovery & User Acquisition Optimization in a Competitive Marketplace
Mobile Game User Acquisition is becoming a virtual war zone with the App Store, Google Play and other marketplaces proving to be a vicious battle ground where the strongest survive and reap billions of dollars in revenue and the weak stumble through a dreary download wasteland. User Acquisition is proving to be ultra-competitive with costs creeping higher and higher to acquire users that monetize and provide a solid LTV. Arming yourself with the right marketing technologies & platforms, analytics, social outlets and traffic sources is key to optimization and winning the UA battle.
Future years will be marked by radical growth and shifts in the game space. Current intelligence is key to knowing the difference between a sound marketing investment and a money pit. Glenn Kiladis is Vice President, Industry Solutions & Emerging Channels and also leads the Global Mobile Games practice at Fiksu. Glenn will present up-to-the-minute insights and strategies to win the UA War.
9. Indies Working for the Big Boys
Making games for a living is a choice often fueled by a desire for wealth, fame or creative expression. Ola will discuss how an independent studio can fit successfully into a relationship with a major publisher. Who brings what to the table and what does it take to make a relationship like this evolve?
10. Authentic Virality: You Share if You Care
The best way to discover a mobile game is when a friend shows you a game they love. Studies agree that word of mouth drives a majority of mobile game discovery while advertisements rank the lowest. With the cost of installs skyrocketing now is the time to foster authentic virality. You share if you care. Join Jussi in this session for an in-depth look at what drives word of mouth in top mobile games, findings from two surveys of thousands of players on mobile game discovery, data points on how game videos drive discoverability and how to drive viral growth for your game.
11. A Beginners Guide to Growth Hacking
Growth hacking is a marketing technique exploited by startups to accelerate their market share. Pretty much every lean and successful startup (whether they knew it or not at the time) has leveraged these principles to get from zero users to a self-sustaining population in a short time. This presentation will take a high level look at the concept, and give a few examples of practices that have worked well in the past.
12. 5 Amazing Learnings after A/B Tests
We have grown a Facebook game called Solitaire Arena from 0 to 5.000.000 players in half a year and reached the top money-makers on Facebook.
This wouldn't have been possible without A/B tests. Check out an amazing set of five A/B tests that increased our numbers.
13. Get Your Game Out There: Publishing 101
In this brave new world, everybody calls themselves a publisher. If you believe the hype, indie developers are publishers, ad networks who want your game exclusively (and for free) are publishers. Game aggregators who want no-money up front distribution deals are publishers. So what is a real publisher? And what game deals actually exist? And what is the long term value of these different deals?
As the game industry becomes increasingly segmented, the publishing ecosystem can be extremely confusing for the new developer. In this session, Chris and Juan will break down what different publishing and distribution deals are available, which ones are good or bad (and why), the best ways to present your ideas to potential partners, and how to negotiate your way into the best deals for your business.
14. Indie KFI`s: The 5 Key Fun Indicators that Every Indie Developer Should Attempt
In the last few years the «secret» of making a successful game has shifted from the general notion of «one more try ...» games to games with scientifically calculated metrics and monetization schemes. In this session, the game design dilemmas of an indie developer are discussed, along with ideas that define the 5 key fun indicators every addicting game should have, and how to achieve them.
Автор: Lerg
